Esports apparel brand Raven and London-based shoe retailer Footpatrol have joined forces to launch a range of collections for four Call of Duty League (CDL) franchises.
Collections for the Los Angeles Thieves, London Royal Ravens, Atlanta FaZe, and OpTic Chicago will be available to purchase at an exclusive retail pop-up taking place in Soho, London on July 10th.
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Alongside the ability for customers to buy items from the collections, there will also be opportunities to meet London Royal Ravens content creators Liam ‘Jukeyz’ Lunt and Angelika ‘Angelika’ Slon.
Adam Cooper, Creative Director at Raven, spoke on the collaboration in a release: “It was a joy to collaborate with Footpatrol and get lost in the collections on detailed construction, all the way from the contrasting sherpa knit and polyester to the debossed coach jacket aglets. We’re incredibly proud to be leading the way for CDL merch in Europe and are very excited to see where the long-term partnership will take us.”
Custom controller manufacturer SCUF Gaming and gaming headphones company ASTRO Gaming will also be in attendance at the one-day event.
Sam Hodgkinson, Marketing and PR Manager at Footpatrol, added: “With our store being within the heart of Soho and having such a strong sense of community cemented within it, the last year has proven a real challenge so having this opportunity to immerse ourselves within the world of esports and work on this project with both Raven and CDL has been a great experience.
“We hope that with this collection, we can further cement the connection between the gaming community and the sneaker community! Launching the project locally in our neighbourhood of Soho, we can’t wait to see these two worlds collide, we look forward to seeing you all there!”
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Esports Insider says: With a hugely passionate CDL fan base in the UK, it’s great to see Raven and Footpatrol creating apparel collections with those fans in mind. Depending on its success, there is every chance that more pop-ups will appear over the course of the year.