North American esports organisation Soniqs has announced a partnership with sports marketing firm PIVOT Agency.
As a result of the deal, the agency will act as a mediator between the organisation and all its future sponsors. Moreover, both entities will collaborate on aligning partner goals with Soniqs’s brand.
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PIVOT’s esports and gaming team will also provide the organisation with guidance regarding brand strategy, messaging, and expansion of the organisation.
Darren Moore, General Manager at Soniqs, spoke on the partnership in a release: “Working with PIVOT will allow us to reach new growth with the Soniqs. I’m excited to work closely with PIVOT’s esports and gaming team to bring successful partnerships to our organisation and achieve our vision within the esports space.”
Founded in 2013, PIVOT Agency is a full-service sports marketing agency, which focuses on forming alliances between consumer brands and sports athletes, as well as artists, business, and media.
The company previously worked with the likes of NRG, Chicago Huntsmen, SoaR Gaming, FACEIT, and San Francisco Shock.
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John Younger, Vice President, Esports & Gaming at PIVOT, added: “We are very excited to have the opportunity to work with the Soniqs. From my experience working with some of the world’s largest esports organisations, the Soniqs have the vision and leadership to become one of the most respected names in the industry. We are honoured to play a small role in bringing their vision to market.”
Esports Insider says: PIVOT Agency seems to have an abundance of experiences working with esports brands, which will be surely useful for Soniq’s growth and future expansion. If the goal of this agreement is fulfilled, more partnerships with Soniqs will emerge in the future.