As organisations look to increase revenue opportunities whilst also rewarding fans, there has been a huge development in fan engagement platforms and membership programmes. These can range from third-party platforms such as to org-specific projects.
But how are these methods beneficial to fans and organisations? and should every organisation utilise these projects in the near future?
On this week’s episode, Loris Burgess, the Chief Operating Officer of Beasley Esports, discusses membership programmes and fan engagement platforms, whilst also detailing how these solutions benefit the firm’s Overwatch League franchise Houston Outlaws.
ESI Focus is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For a weekly round-up of the biggest esports business-related news stories, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.