New York-based esports organisation Andbox has named North American insurance company USAA Insurance as the official insurance and military appreciation partner of its Call of Duty League franchise the New York Subliners (NYSL).
Throughout the multi-year agreement, USAA will be featured on the team’s in-game and physical jerseys while competing in Call of Duty League matches.
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Moreover, the collaboration will include an exclusive esports programme at the United States Military Academy in West Point.
Kai Mathey, Head of Partnerships at Andbox, commented: “We’re very proud to be partnering with USAA to connect them with members of the military through the power of New York esports.
“Together we will tap into the excitement of Call of Duty and the New York Subliners’ incredible players to bring the deep-felt appreciation we have for members of the military to life both through both in-person and digital experiences.”
The programme will see NYSL players and coaching staff practice and train with cadets, who compete on behalf of Army West Point Esports in Call of Duty.
Additionally, an array of digital content featuring NYSL players, as well as online sweepstakes with exclusive prizes, such as consumer products and apparel, will be produced.
Harvey Chang, USAA Lead Marketing Manager, added: “As we expand our presence in the Call of Duty League, working with teams like the NYSL will allow USAA to create unique experiences and benefits for the military gaming community.
“In addition to supporting all fans, helping to foster a greater working relationship between NYSL and West Point Esports will be a focus.”
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The collaboration will take effect with this week’s NYSL Home Series, where USAA will provide fans with 1,000 pieces of NYSL Call of Duty League team pack in-game activations.
Esports Insider says: USAA Insurance keeps bolstering its presence in the Call of Duty esports scene, as its latest partnership deals suggest. Besides New York Subliners, the company has also recently partnered with Envy Gaming. Moreover, it’s good to see that the US military is invested in enhancing the cadet experience through competitive gaming.