North American esports organisation CLG has announced a partnership with lighting manufacturer Govee.
According to the release, the marketing agreement will see both entities create co-branded RGBIC LED lighting products and produce marketing campaigns across social media, streaming platforms, and the web.
CLG’s players will also be provided with desktop gaming lighting products. Moreover, CLG’s Performance Center will be kitted out with Govee LED lighting equipment.
Dan Fleeter, CLG’s COO, commented: “Govee is one of the most innovative brands in the smart LED industry. We’ve already seen gamers upgrading their gaming setups with Govee RGBIC lights.
“We’re proud to be working with Govee, one of the best in the industry, to help CLG deck out our Performance Center.”
Govee joins the likes of Logitech, Samsung, Bud Light, and Squarespace, among others, as partners of the North American esports organisation.
Matthew Ungar, Marketing Director, Govee, added: “Unlike monochromatic RGB lights, Govee RGBIC allows our whole range of products to display multiple colours simultaneously, perfect for creating stunning desktop environments and personalised atmospheres sure to boost gamers’ performance and excitement.
“We can’t wait for the entire CLG team and especially the fans to try out all that Govee lights have to offer. A truly exciting partnership awaits.”
The organisation’s latest partnership follows on from MSG Sports announcing Greg Kim as its new Head of CLG earlier this week. Kim joined the organisation after a tenure with Evil Geniuses as its Director of Esports.
Esports Insider says: A partnership of this nature not only benefits the organisation financially but aesthetically as well, which can only be seen as a benefit. Govee’s products will be integrated throughout the entirety of CLG, which should raise the company’s brand awareness. It’ll be interesting to see what collaborative content both entities have planned.