Dignitas takes flight with U.S. Air Force partnership

North American esports organisation Dignitas has unveiled the U.S. Air Force as its official military service partner.

As a result, the two parties will collaborate on a range of ‘unique content experiences’ alongside hosting an esports tournament set to take place in late 2021.

Dignitas x US Air Force
Credit: Dignitas

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The partnership comes after Dignitas and the U.S. Air Force collaborated on a co-branded CS:GO tournament known as the ‘Wingman Series,’ which took place in 2020.

John Spiher, Vice President of Partnerships at Dignitas, spoke on the deal in a release: “Dignitas is proud to work alongside one of the most technologically advanced and career-enabling brands in the world.

“Reflective of the Dignitas fanbase, our roster of pro players and creators are highly analytical, dedicated, goal-oriented, and driven by precision – traits shared by U.S Air Force’s active and reservist servicemen and women. We look forward to highlighting exciting and meaningful integrations alongside the Air Force.

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The U.S Air Force becomes the tenth partner of Dignitas, joining the likes of Verizon, NYX Professional Makeup, Champion, and gaming peripherals brand HyperX on its roster.

The branch of the United States Armed Forces is no stranger to the esports industry having inked partnerships with tournament organiser ESL and Cloud9 in recent years.

Esports Insider says: Dignitas is one of the most recognisable esports organisations in the industry and as the U.S Air Force looks to increase its involvement in the space. As such, joining forces with the organisation is certainly a smart move.

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