Esports tournament organiser ESL Gaming has entered into a partnership with cryptocurrency platform Coinbase.
The deal will see the platform become the official crypto exchange partner for ‘key ESL events’ for the remainder of 2021 and 2022.
The collaboration will see both entities work together on ‘unique integrations’ that will appear across social media, digital media, and a range of other content. Alongside the integrations, Coinbase will support ESL’s Pro Tour circuits for CS:GO, StarCraft II, and Warcraft III.
Eli McCarrel, Director of Global Brand Partnerships at ESL Gaming, commented on the deal in a release: “This is a partnership between two like-minded companies at the forefront of technology and innovation. We look forward to bringing Coinbase into the ESL family and integrating them into future ESL initiatives. This is an industry-shifting partnership and we couldn’t be more excited for what’s ahead.”
2021 has certainly been productive for Coinbase. In April, the platform secured partnerships with CS:GO tournament circuit BLAST Premier and North American esports organisation Evil Geniuses.
The year has also proven to be fruitful for ESL. Last month, the tournament organiser inked a deal with energy drink brand Monster Energy. Moreover, ESL also announced a partnership with Shopify in May 2021.
Eryn Alexander, Brand Director at Coinbase, added: “In its early days, few people foresaw the potential of esports becoming the vibrant and robust thing it is today. We believe the crypto-economy is on a similar trajectory, and we’re thrilled to find partners like ESL who share our sense of foresight and optimism.”
Esports Insider says: Coinbase is continuing to expand in Cryptocurrency and the esports industry, so joining forces with ESL is a huge deal for both parties. For ESL, the partnership is yet another impressive addition to its roster of partners that already contains some notable non-endemic brands.