Gaming peripherals brand HyperX has renewed its existing partnership with professional American Football player JuJu Smith-Schuster.
As a result, the multi-year deal will see Smith-Schuster continue to represent HyperX as a brand ambassador.
Alongside renewing his ambassadorial deal, HyperX has also been named the peripherals partner of Team Diverge, a North American esports organisation owned by the Pittsburgh Steelers wide receiver.
Smith-Schuster spoke on the partnership extension and expansion in a release: “I am so excited about renewing my partnership with HyperX, and also so happy to bring my eSports team, Team Diverge, into the HyperX family.
“HyperX has been a brand partner of mine since my first year as an NFL player; they’ve seen my vision and excitement about gaming and its growth and have supported me every step of the way. I’m honored to continue working with the brand and am grateful for their continued support.”
The partnership is one of many that have been secured by HyperX after Hewlett Packard (HP) completed its acquisition of the brand in June 2021. Team Diverge joins the likes of FaZe Clan, Atlanta Reign, Red Bull Racing Esports, and Russian esports organisation Virtus.pro as partners of the peripherals brand.
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David Illingworth, Celebrity and Athlete Marketing Manager at HyperX, added: “HyperX is thrilled to continue our relationship with JuJu Smith-Schuster and expand it to include his esports org, Team Diverge.
“His passion and love for esports and the community is effervescent, permeating everything he does. It’s a pleasure to continue growing our brands together, both with JuJu and Team Diverge.”
Esports Insider says: JuJu Smith-Schuster has proven to be a valuable asset for HyperX thanks to his participation in numerous activations. As a result, it’s no surprise to see the two parties extend and expand the existing deal.