Southeast Asian esports organisation Talon Esports has announced a partnership with Yieldly, a blockchain-based decentralised finance ecosystem.
As a result of the partnership, Yieldly has become a blockchain partner for Talon Esports’s Arena of Valor (RoV) team throughout 2021.
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Talon Esports will create educational content around Yieldly’s ecosystem for its fanbase in Southeast Asia. Localised esports activations will also be arranged for its fans.
According to the release, the activations will be designed around Yieldly’s products, including merchandising and events.
Sean Zhang, CEO of Talon Esports, spoke of the deal in a release: “Fan engagement is critical for us. Working with Yieldly will allow us to be at the bleeding edge of fan engagement and the future of gaming. The first step is to introduce DeFi [decentralised finance] products to our fans and community for them to better understand the space and how it operates. Over time we want to have more in-depth conversations around blockchain technologies across different products within that ecosystem.
“Today, we are seeing products and solutions that are only scratching the surface of what is possible. With Yieldly, we have a DeFi ecosystem solution which provides a simple and seamless on-ramp for our gaming community.”
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Yieldly becomes the latest name on Talon Esports’ long-list of commercial partners, which includes the likes of KFC Thailand, Carnival, and Recaro Gaming, among others.
Yieldly CEO, Sebastian Quinn, also commented on the partnership: “Yieldly is the perfect starting point for gamers who are digital natives but may not have experience with cryptocurrencies. Our [blockchain-based] No Loss Lottery product gives users the chance to win big rewards without the risk of losing their initial ticket cost.”
ESI Says: Yieldly have secured a strategic partnership in a clear effort to drive user growth in what has been identified as an important market for its products. It will be interesting to see if more crypto-related companies make use of esports’ valuable and relevant demographic.