North American organisation DarkZero Esports has announced a partnership with Resorts World Las Vegas.
As a result of the agreement, DarkZero will host its athletes, partners, and ‘industry leaders’ at the resort. Moreover, Resorts World Las Vegas’s logo will be present on the left sleeve of the organisation’s Rainbow Six: Siege and VALORANT team jerseys.
DarkZero’s homepage, as well as the social media channels of the organisation and its players, will also integrate Resorts World Las Vegas’s branding.
Tommy Padula, Head of Partnerships at DarkZero, commented: “We are thrilled to join forces with Las Vegas’s premier resort and entertainment destination. The health and wellness of our players and staff is at the centre of everything we do, and Resorts World Las Vegas offers a variety of unique opportunities for our players/staff to get away and recharge.”
The esports organisation is also expected to offer ‘VIP experiences’ for Resorts World Las Vegas to use. This includes ‘Play with a Pro’, which is an experiential opportunity to play one-on-one with some of DarkZero’s gamers.
According to the release, the partnership between both entities will look to further solidify Las Vegas as the ‘Entertainment Capital of the World’ by leveraging esports and gaming audiences.
DarkZero CEO, Zach Matula, added: “Today we can finally reveal all the hard work that both partnership teams put into building the ultimate esport hospitality collaboration.
“This partnership with Resorts World Las Vegas will unlock access to world-class amenities for everyone under our brand, as well as current and future partners. DarkZero will remain committed to becoming an impactful and influential organisation within the Las Vegas community.”
Earlier this year, the North American esports organisation secured a partnership with furniture manufacturer RESPAWN, Moreover, DarkZero also collaborated with Aim Lab to build a Rainbow Six: Siege training programme.
Esports Insider: This is quite a significant partnership for DarkZero, particularly given that the deal also includes access to the resort. It’ll be interesting to see what activations will come out of the partnership and whether the deal will enhance Resorts World Las Vegas’s popularity amongst gamers.