NASDAQ-listed gambling operator Esports Entertainment Group has announced a partnership with NFL franchise the Indianapolis Colts.
As a result of the multi-year deal, Esports Entertainment Group will operate co-branded esports tournaments annually for the NFL side via its Esports Gaming League platform.
In addition, the company will leverage player imagery within Indianapolis Colts’s local market, whilst also working with the team to promote the tournaments through digital marketing.
Grant Johnson, CEO of Esports Entertainment Group, commented: “We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner.
“Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognise how our robust tournament platform can help them achieve their fan engagement goals.”
The Indianapolis Colts joins Esports Entertainment Group’s long list of notable traditional sports partners, which includes fellow NFL franchises the LA Chargers, New England Patriots, and the Denver Broncos.
Indianapolis Colts’s Chief Sales & Marketing Officer, Roger VanDerSnick, added: “The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment Group to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”
According to the release, Esports Gaming League’s services include full turnkey esports events, live broadcast production, and online branded tournaments.
Esports Insider says: Esports Entertainment Group continues to attract partnerships with traditional sports clubs that are looking to offer esports services to its fans. As esports continues to gain popularity, more sports teams are utilising the sector in order to attract younger demographics and grow fanbases.