North American esports organisation Evil Geniuses has named luxury suitcase manufacturer TUMI as its official luggage partner.
As a part of the deal, Evil Geniuses players and talent will be featured in TUMI’s promotional content for its professional esports bag collection.
In addition, Evil Geniuses athletes will be equipped with signature TUMI products.
Brian Millman, Director of Corporate Partnerships at Evil Geniuses, spoke on the announcement: “Few brands in the industry have the cache of TUMI. TUMI is defined by a legacy of excellence and their professional esports collection will be instrumental in ensuring our players compete at the highest level with uncompromising protection of our gear but also bringing an elevated style to esports.”
According to the press release, Evil Geniuses players will provide insight into how gamers travel with their peripherals in order to guide future TUMI esports product development.
Victor Sanz, Creative Director at TUMI, commented: “Evil Geniuses is one of the most recognisable names in esports, earning respect from esports fans around the world.”
“As a world-leader in luxury travel accessories, we’re a natural fit for a legacy organization that defines quality for a generation of gamers. We look forward to working with the team to help further develop our esports collection.”
TUMI recently launched its esports-themed line of bags and accessories, which consists of Esports Large Pro Backpack, Pro Sling, Pro Accessories Case, and Pro Crossbody. According to the manufacturer, the collection was designed with esports athletes in mind to maximise functionality.
Esports Insider says: After launching its esports bag collection, TUMI didn’t wait for too long to also sign its first esports partnership. Associating itself with a top esports organisation to promote its collection seems like a logical step by TUMI. Moreover, it will be interesting to see what products will come out of this collaboration in the future.