FTX and LCS announce partnership, FaZe teams up with McDonald’s | ESI Digest #54

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

In this week’s ESI Digest we cover, FTX’s partnership with the LCS, FaZe Clan’s McDonald’s collaboration, Gen.G and Jay Park releasing a League of Legends team song, Ultimo.gg’s partnership with Birmingham City, plus ReKTGlobal’s Breakaway Music Festival agreement. 

This edition of the ESI Digest is in partnership with Nuevi.

FTX named official cryptocurrency exchange of the LCS

The League of Legends Championship Series (LCS) has named FTX its official cryptocurrency exchange partner, representing Riot’s biggest esports league sponsorship agreement to date.

As part of the seven-year partnership, FTX will present the new Most Improved Player Award and FTX branding has been added to in-game gold across all LCS matches. Financial terms were not disclosed.

FaZe enters diversity-focused partnership with McDonald’s

Faze McDonalds
Image credit: FaZe Clan

North American esports organisation Faze Clan has announced a content partnership with McDonald’s USA that focuses on diversity and inclusion.

Per a release, the team-up is designed to ‘highlight the evolution of diversity within the gaming industry and the work FaZe Clan and McDonald’s are doing to make a lasting impact’.

Gen.G and Jay Park collaborate on League of Legends team song

Image credit: Gen.G

Korean-American hip hop artist and record label CEO Jay Park, producer duo GroovyRoom, and esports organisation Gen.G have announced a new song titled “ALL IN”, celebrating the Gen.G League of Legends team.

ReKTGlobal partners with Breakaway Music Festival

Esports infrastructure company ReKTGlobal has announced a partnership with the Breakaway Music Festival to provide esports lounges to festival sites.

According to the release, the lounges will feature a mixture of ‘solo play, interactive experiences, and performances’.

Ultimo.gg signs esports partnership with Birmingham City FC

ULTGG x Birmingham City F.C. 169
Image credit: Ultimo.gg, Birmingham City FC

Tournament hosting and video sharing platform Ultimo.gg, has announced a partnership with EFL Championship football club Birmingham City FC.

As a result of the deal, Ultimo.gg will collaborate with Birmingham City over the course of two years to set up a new esports team for the club as well as host tournaments and boot camps.

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ESI Digest, in partnership with Nuvei, is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.