Irish postal service An Post partners with Legion Esports

Irish organisation Legion Esports has announced a partnership with regional postal service An Post.

As a result of the agreement, An Post’s recently launched money management app will become the title sponsor of the organisation. 

Legion Esports x An Post
Credit: Legion Esports

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Alongside becoming the organisation’s title sponsor, the postal company has also been named the partner of Legion Esports’s creator programme.

According to the release, the deal is said to be a ‘hugely significant moment’ for the esports industry in Ireland as An Post becomes the largest non-endemic brand in the country to enter the industry.

Stuart Dempsey, Co-founder and CEO of Legion Esports, spoke on the deal in a release: “We are incredibly proud to welcome An Post Money Mate as Title Partner of the Legion Esports Series and Official Partner of our Legion Creator Programme.

“This partnership is a great vote of confidence in the success of Legion Esports and the growth of gaming in Ireland.”

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Legion Esports was launched in January 2021 by the organisers of Irish gaming festival GamerFest, which has hosted a range of online tournaments across FIFA 21, Rainbow Six Siege, and Fortnite.

Conor Barron, Digital Marketing and CRM Manager at An Post, added: “At An Post, we are hugely excited to be involved with The Legion as the first Irish brand to enter a partnership of this size and scale with them.

“We share a keen sense of community with gamers and the gaming industry and we look forward to using this innovative and exciting medium to communicate with them both.”

Esports Insider says: In recent years, esports in Ireland has slowly begun to grow in popularity and Legion Esports’s deal with An Post is certainly a sign of the growth coming to fruition. With the postal service entering the industry, it will be interesting to see whether other Irish companies will follow suit in the future. 

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