LOUD announces content partnership with Facebook

13 August 2021


Brazilian esports organisation LOUD has announced a partnership with social media platform Facebook.

As a result of the deal, LOUD will create Free Fire and GTA V gameplay highlights exclusively for Facebook Gaming.

Photo credit: LOUD

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The exclusive videos will be published on LOUD’s Facebook page. Some of the organisation’s creators expected to be featured include Bruno ‘PlayHard’ Bittencourt, former professional player Bárbara ‘Babi’ Passos, Victor ‘Coringa’ Augusto and NOISE players Jordan ‘Jordan’ Silva and Arthur ‘Thurzin’ Santos.

In Brazil, LOUD will be the first gaming partner to test Facebook’s new monetisation tools. This new initiative by Facebook Gaming comes with engagement opportunities for fans such as commenting and giving ‘stars’. In addition, Facebook’s tip for streamers and content creators initiative will be implemented. 

According to the release, the features are designed by Facebook to expand the way content creators can monetise their content. 

William Pimenta, Partnership Manager for Facebook Gaming in Brazil, commented: “We want to expand the monetisation opportunities for creators on Facebook Gaming. Through our platform, LOUD fans will be able to interact and support gamers, in addition to following every week, from new perspectives, the best moments of these creators.”

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By the end of 2022, Facebook plans to invest more than $1bn in programmes that give creators new ways to make money from the content they create on Facebook and Instagram.

LOUD’s Founding Partner, Jean Ortegam, added: “Since day one, it has been our mission to engage and excite gamers across Brazil. Our partnership will help creators distribute amazing VOD content to our audience and Facebook fans.

“With everything now happening online, there are great opportunities on platforms like Facebook, which allow unparalleled accessibility for users.”

Esports Insider says: LOUD has huge social media numbers, so it’s smart for the organisation to secure an exclusive partnership with Facebook. For the social media platform, LOUD is a good test subject for the new feature, which looks to help content creators have new ways to monetise content. 

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