California-based esports analytics platform Mobalytics has welcomed content creators Nick “LS” DeCesare and Tim “Nemesis” Lipovšek as co-owners.
DeCesare and Lipovšek will reportedly contribute to the design and development of the platform’s new tools and features designed for high-ranked players and professional teams.
Bogdan Suchyk, CEO and Co-founder at Mobalytics, spoke on the announcement in a release: “We are excited to welcome LoL esports veteran, LS, and one of the world’s most prominent pro players, Nemesis, to our ownership board.
“Together we will work on developing and upgrading the platform’s next-gen features to please all player categories and to bring Mobalytics to the next level.”
According to the press release, Mobalytics aims to leverage the gaming knowledge of its new additions to its team of experts to upgrade the platform and offer an ‘elevated user experience’.
This builds upon features such as the Gamer Performance Index (GPI) which has been previously used for player assessment in Riot Games’ Scouting Grounds event, as well as in LCS’ NA amateur ecosystem.
DeCesare commented: “I’m really happy to be part of the Mobalytics team. The GPI and other aspects of the brand related to analysis make it a great fit for me. As a co-owner, I’m looking forward to taking a more hands-on role in developing new features.”
This move brings DeCesare and Lipovšek into a larger ownership group that includes the likes of T1, Almaz Capital, HP Tech Ventures, Cabra VC, GGV Capital, General Catalyst, RRE Ventures and aXiomatic.
Lipovšek added: “With our combined experiences in the pro League scene, we will help Mobalytics solidify itself as the best League of Legends tool out there. I’ll be showing off everything it can do during my games on stream, including previewing new features before they release.”
Esports Insider says: Following the example of 100 Thieves, Mobalytics becomes another esports company to offer co-ownership to aspiring content creators. However, instead of leveraging their large follower bases, the startup aims to benefit primarily from their esports background and knowledge in order to enhance its services. One way or the other, this new model of collaboration could potentially inspire more companies to involve content creators in the business side of things.