European esports organisation OG Esports has announced a partnership with German IT company Shikenso Analytics.
As a result of the deal, the analytics company will be able to provide an in-depth analysis of the esports organisation’s social media performance.
OG becomes the latest organisation to utilise Shikenso’s services. It joins the likes of FATE Esports, and tournament organiser BLAST in a deal that will give partners of the organisation an insight into the performance of ongoing activations.
Romane Sorine, Head of Partnerships at OG Esports, spoke on the deal in a release: “We’re excited by the Shikenso platform and impressed with the value we believe it brings to our partners. In the time we’ve used the tool, Shikenso has been quite capable of building a platform to suit the requirement for both internal use within OG and for us to build presentations based on specific requests from our partners.”
Shikenso Analytics becomes the ninth partner of OG Esports, joining betting company FUN88, BMW, gaming peripherals company SteelSeries, gaming chair manufacturer Secretlab, and energy drinks brand Red Bull.
Arwin Fallah, CEO of Shikenso GmbH, added: “To have the opportunity to work with a team of the calibre of ‘two-time TI winner’ is, in the truest sense of the word, unique.
“OG Esports validates our development through our collaboration and empowers us through their insights to create an unparalleled product for the industry. We are proud to be able to present ourselves as OG’s data provider.”
Esports Insider says: This partnership should provide OG Esports with a deeper understanding of the organisation’s activations and social media performance. The organisation will be able to look at how activations can be optimsed and evaluate strategies based on the data provided.