German esports organisation SK Gaming has welcomed the telecom brand Motorola as its official smartphone partner for the next year and a half.
According to the press release, Motorola will support SK Gaming’s Clash Royale and Brawl Stars teams, as well as the organisation’s professional players, content creators and staff in their daily content creation and social media engagement.
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Chong-Won Lim, Head of Marketing at Motorola Germany, spoke on the announcement: “The universe of gaming is vast and outside of it, outdated stereotypes prevail. Today’s gaming story is shaped by young, athletic and ambitious people who turn their hobby into a profession. They actively use social media and events so that they can also share their passion with fans and all gaming enthusiasts.
“The technological possibilities connect and inspire gamers worldwide, creating a community of new, fresh values in which everyone is welcome and accepted.”
The collaboration commences with SK Gaming’s participation in the Motorola-hosted ‘retro-futuristic’ football competition Motorola Hellomoto Cup 2021, which is taking place today in Berlin, Germany.
As a part of the event, SK Gaming players will be competing in League of Legends: Wild Rift, Clash Royale, Brawl Stars and FIFA Mobile. Moreover, players will participate in a mini football tournament against other influencers.
An SK Gaming spokesperson commented: “When SK Gaming started out, esports was entirely focused on computers. However, nowadays mobile gaming is gaining further and further importance in the professional scene, as well as in our operations where we field world-class teams in both Brawl Stars and Clash Royale.
“We are very happy that Motorola will support us in this area in the best way possible from now on. The exchange is not limited to the technical level, there is also a focus on social values and commitment to the community. We share the common approach of Motorola’s new slogan “Power to Empower”, of accompanying people on their way to success through technology.”
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In addition, the brands plan to host multiple mobile esports tournaments together, as well as participate in joint events at the Saturn XPERION Arena in Cologne, Germany.
Esports Insider says: It only makes sense for telecom brands to partner with esports orgs to support the mobile esports scene. Collaborations like this are vital for the development of mobile esports, so it’s good to see that smartphone brands are invested in the matter. Motorola has also previously partnered with the likes of Evil Geniuses and ESL.