Hawks Talon promotes Wesley Acuff to Director of Esports

30 September 2021


Hawks Talon Gaming, the official NBA 2K League affiliate of the Atlanta Hawks, has promoted Wesley Acuff to Director of Esports.

In his new role, Acuff will be responsible for managing the affiliate’s daily esports operation and leading the organisation through the annual NBA 2K League Draft. He will also lead the search for Hawks Talon’s new Head Coach for the upcoming NBA 2K League season.

Wes Acuff
Image credit: Hawks Talon GC

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Acuff joined the organisation in 2018 as the Hawks Talon’s first Team Manager and Head Coach. Earlier in his career, Acuff served in various production roles such as a Producer, Editor and Camera Operator with Turner Sports (now WarnerMedia) and NBA Digital.

Janice Koon, Vice President of G League and 2K League Operations for the Atlanta Hawks & State Farm Arena, commented: “We are thrilled to promote Wes and continue our investment in Hawks Talon. Wes has proven to be an incredible asset to our organization with a wealth of knowledge about the league, and we are confident that he will take us to the next level in his new role.”

According to Hawks Talon, Acuff played an integral role as the host of a multimedia livestream series called ‘Talon Takeover’ in 2020. The series went on to win the Best Livestream Award from the NBA 2K League.

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Acuff added: “I am grateful to continue my esports career in this new role with Hawks Talon Gaming. Since I got here in 2018, we have been working hard to make Hawks Talon Gaming a competitive and world-class esports organisation. I look forward to finding a new coach to help us put together a winning product on the virtual court.”

Esports Insider says: Wesley Acuff has made a sizeable contribution to Atlanta Hawks’ esports team and has the opportunity to continue that legacy into the coming years. His expertise both as coach and content producer will no doubt help lead the organisation in a positive direction.

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