Pluck teams up with Tuwaiq Esports to boost MENA player development

06 September 2021


Saudi Arabian esports organisation Tuwaiq Esports has partnered with machine learning esports platform Pluck to establish a player development scheme in the MENA region.

The partnership will see the integration of Pluck’s machine learning academy development platform in MENA, with a primary focus on the Gulf Cooperation Council (GCC) area.

Image credit: Pluck / Tuwaiq Esports

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Pluck is a Swedish machine learning esports platform which helps esports organisations create academy teams and develop player improvement programmes.

Tuwaiq Esports is a Saudi Arabian esports organisation based in Tuwaiq and founded in 2018. According to a release, the main objective behind the partnership is to establish a ‘cutting-edge’ educational and development programme for young gamers in the MENA region.

The collaboration seeks to develop ‘dynamic gamer-specific path-to-pro programmes’ using the Pluck Esports Platform (PEP).

PEP uses machine learning models developed by studying tens of thousands of gamers going from amateur to professional in popular esports titles, according to the release.

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The two entities hope these PEP-powered educational programmes will serve as the primary path-to-pro in the MENA region, thanks to its customisation and automation architecture.

Both parties claim that PEP will be able to track and rank millions of gamers who have joined local teams on autopilot. As a result, this will create an automated selection and the construction of local tournaments in any esports title.

The Middle East is a quickly growing esports region. According to a report cited by Gulf Business, the region is home to an estimated 100m active gamers, with the GCC area to account for 1.5 per cent of the global gaming market’s revenue by 2025.

Esports Insider says: This partnership looks to smooth out and simplify the road from amateur to professional in MENA, a burgeoning esports region which is quickly gaining ground in terms of infastructure, investment and interest.

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