North American esports organisation Complexity Gaming announced that Timothy Betar, aka TimTheTatman is now a brand partner and part owner.
Per a release, Betar will bring ‘immediate revenue opportunities’ to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.
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A Canadian capital markets release reports that Complexity’s parent company, GameSquare has issued ‘5 million options and 2.7 million RSUs to TimTheTatman which will vest over the three-year term of the agreement’.
Betar commented on the announcement in a release: “Joining the Complexity team has been an amazing journey. I’ve followed Complexity’s success and I am impressed with their commitment to winning in top-tier esports and the loyalty of their fans.
“The connection with the Dallas Cowboys and the support of Jerry Jones is outstanding. I’m a lifelong Cowboys fan so this is a special opportunity within esports. My tour of the Complexity headquarters at the Star in Frisco was world-class; no esports facility comes close.
“When Complexity and GameSquare invited me to join the team, it was an easy yes,” continued Betar. “[Complexity founder and CEO] Jason Lake has built an amazing team at Complexity and [Gamesquare CEO] Justin Kenna is building something special at GameSquare. I am excited to get started.”
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Justin Kenna, CEO of GameSquare, added: “TimTheTatman is one of the most followed, engaging, and entertaining personalities in esports. Working with TimTheTatman is really exciting as we build one of the largest esports companies on the planet. He is incredibly talented and brings immediate credibility with fans and brands.
“With more than 18 million followers, TimTheTatman has immediately enhanced Complexity’s audience and engagement. This positions Complexity as one of the leading streaming organizations on the planet and a top-tier competitive team.”
Per the release, GameSquare and Complexity intend to work with Betar to create exclusive merchandise collections, which will be made available online and during a welcome ceremony to be held at Complexity’s headquarters, the GameStop Performance Center, at The Star in Frisco, Texas.
Jason Lake, Founder and CEO, Complexity Gaming, and Global Head of Esports, GameSquare said: “TimTheTatman is an iconic streamer and will be an invaluable addition to the Complexity family as we look to expand our footprint in content creation. As traditional sports, gaming, and entertainment continue to converge, our partnership with Tim will encompass the best of these worlds for fans to enjoy.”
Esports Insider says: Betar draws a lot of clout for Complexity during a time of growth under new ownership. It’s always nice to see when gaming fans become financially invested in the organisations they follow, and there’s no doubt that Betar will help guide Complexity’s content efforts in a favourable direction.