Media holding company and esports tournament organiser WePlay Holding has announced a partnership with energy drinks brand Monster Energy.
As a result, Monster Energy has been named the official partner for the Russian broadcast of the BLAST Premier: Fall Season 2021.
RELATED: BLAST names WePlay Esports as CIS broadcast partner
Yuliya Kovalenko, Marketing Manager at Monster Energy Ukraine, spoke on the announcement in a release: “At Monster Energy we are set to Fuel Gamers Worldwide. Striking a deal with WePlay Holding is a great leap to serve our mission locally and at CIS region at large, keeping a solid excitement level of our fans over here.
“We are always looking to unlock the best in class user experiences for the Monster fam and gaming community and we have a strong belief there’s no better partner than WePlay to deliver it! Can’t wait to see what’s coming next for us already – let’s Unleash this Gaming Beast in Ukraine and CIS! Go go go!”
The 2021 Fall Season of BLAST Premier runs from September 16th to 26th. The global CS:GO competition features a $1,737,000 (~£1,27m) shared prize pool.
In addition to WePlay, Monster Energy has also entered into partnerships with the likes of ESL Gaming, Evil Geniuses and Wolves Esports.
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Anton Bogushev, Partnership and Sales Lead at WePlay Holding, commented: “I am looking forward to the activations made possible together with such a youthful brand.
“I’m confident that together with Monster Energy, we can set new records and keep the Blast Premier Russian-speaking audience energised.”
Esports Insider says: The announcement comes shortly after WePlay Holding obtained the Russian language media rights to broadcast BLAST’s remaining events in 2021 and the entire 2022 season. WePlay is a strong partner to deliver content within the CIS region and its choice of partners is proof of that.
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