North American esports organisation XSET has revealed a clothing merchandise collection in collaboration with electronic music equipment company Roland.
The ‘Drop the Bass’ collection features graphics showcasing Roland’s logo and digital specs of the company’s TR- 808 drum machine.
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According to the release, the collaboration seeks to honour the TR-808 and celebrate its ‘massive cultural impact’.
Greg Selkoe, XSET CEO, spoke on the announcement in a release: “XSET is different from any other org out there. Not just because of our founding principles focused on diversity and inclusion, but also the years of fashion and lifestyle experience our leadership team has.
“XSET will continue to set the trends that other gaming orgs will follow because of our deep and unmatched connection to music, pop culture and gaming lifestyle.”
The collection, designed by streetwear artist Dennis Calvero, includes limited edition bucket hats, t-shirts, hoodies, and long sleeve shirts with a graphical representation of sound waves and booming speaker systems.
Through this collaboration, XSET reportedly seeks to demonstrate its ‘deep and vast love of music, gaming and culture’ and ‘tap into its cultural reserve of knowledge’.
Wil Eddins, XSET’s Chief Merchandise and Licensing Officer, commented: “I am personally a huge fan of Roland and the impact they have had on music and style.
“When they approached us about working together, it was obvious that clothing collabs with tech brands — especially a brand with Roland’s prestige — sync with our culture and would be something our fans would dig.”
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XSET recently joined the pilot edition of Esports Fashion Week. Moreover, the firm has signed partnerships with Las Vegas hip-hop nightclub Drai’s and gaming matchmaking platform Partie.
Esports Insider says: XSET continues to grow its portfolio of unusual, yet notable culture-oriented partnerships and collaborations — an approach that is aligned with the organisation’s goal of promoting diversity and equity in esports. It will be interesting to see what next endeavours will XSET choose to pursue.