Game publisher Riot Games has promoted Naz Aletaha to the role of Global Head of League of Legends Esports.
In her new role, Aletaha will be responsible for creating and executing League of Legends esports’ vision, strategy, and roadmap. This includes overseeing the title’s 12 regional leagues and three international events.
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Aletaha will continue her previous duties as Riot Games’s Head of Global Esports Partnerships and Business Development until a replacement is found. According to the release, the promotion places Aletaha in ‘the most senior executive role within League of Legends Esports’.
John Needham, Global Head of Esports at Riot Games, commented: “Naz’s impact at Riot Games has been impressive for a decade, with eight of those years driving the esports business development efforts as a member of our leadership team.
“Her tireless efforts, business acumen, and passion for our game, fans, partners, and players makes her the perfect fit to lead us into the next decade of LoL Esports.”
Alongside a myriad of other responsibilities, Aletaha will interface with sponsors, media partners, team owners, and other stakeholders within League of Legends’s esports ecosystem. Last year, Atetaha was inducted into Esports Insider’s Hall of Fame Class of 2020 alongside Vindex’s Mike Sepso and Dreamhack’s Anna ‘Laejten’ Nordlander.
The new Global Head of League of Legends Esports, stated: “LoL Esports was built from the passion of many. From Rioters to the pro teams to our partners and most importantly our fans, our community took a bold vision and made it a reality: to build a global sport. I’m honoured to have been part of this community these many years.
“This is the future of sport, and I’m thrilled for the opportunity to play a role in that future.”
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Aletaha is currently serving as an Executive Producer for Riot Games’s upcoming Paramount+ scripted comedy series ‘Players’ which will be available on the platform in 2022.
Esports Insider says: Aletaha has been integral to Riot Games’ impressive commercial portfolio over the last eight years. As such, this promotion is certainly deserved. It’ll be interesting to see how Aletaha adapts to the new role and whether there will be any significant changes to League of Legends’s expansive esports ecosystem.