Kansas City-based MLS football team Sporting Kansas City FC has announced a partnership with esports organisation Kansas City Pioneers.
According to the release, KC Pioneers will help Sporting Kansas City (known as Sporting KC) reach a wider audience by cooperating with the club on esports events and promotions.
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This is the first partnership between a Kansas City sports team and a professional esports organisation,. The MLS team already has a dedicated esports division that participates in eMLS, Major League Soccer’s competitive gaming league. The Pioneers, on the other hand, currently field teams in Rocket League, VALORANT, Madden, and Halo.
Blake McFarland, Director of Fan Development for Sporting KC, commented: “We are extremely excited to work with the KC Pioneers. Like Sporting Kansas City, the Pioneers are a local sports organisation who is proud to represent Kansas City on a global stage. We know this partnership will further connect our fans and the KC Pioneers fans through competitive esports and gaming.”
Sporting KC also announced that the football club will support several of the Pioneers’s esports endeavours, while creating new content around the club’s eMLS athletes, competitions, and events.
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Sam Kulikov, CMO of the KC Pioneers added: “Our partnership allows us to develop spaces where fans and players connect through culture, gaming, and lifestyle. We know that this is an exciting space and what we will do together will reflect that.”
Esports Insider says: This hometown partnership between two Kansas City brands makes for a great local story. It’s really a no-brainer that both entities have decided to cooperate to reach broader fan bases, both in the state of Missouri, but also all around the USA.