North American esports organisation Complexity and sportswear fashion brand Champion have launched a limited streetwear capsule, titled ‘DOMAIN’.
The collection is the latest in a recent string of sportswear and designer collaborations, as fashion brands continue turning to esports and gaming to reach the next generation of consumers.
The collaboration marks the first time Complexity has worked with Champion for a project, but is not the first time the sportswear brand has teamed up with an esports organisation.
Per Champion Esports’ Twitter account, the brand has teamed up Method, G4 TV, HyperX and a host of other esports entities for merchandise drops and limited-edition product lines.
The DOMAIN collection comes amongst a myriad of fashion brands making splashes in esports. In September, Fnatic announced a three year deal with ASOS, and other key players including Gucci, Ralph Lauren and Adidas have also made appearances. Moreover, Esports Fashion Week, a hub for brands to showcase their latest collections, debuted in July.
Kyle Bautista, COO at Complexity Gaming, told Esports Insider: “We approached Champion with the idea of creating merchandise with a deeper context. Complexity x Champion reflects the championship-winning mentality of our brand, and that’s something we strive to capture with all of our content, products, and fan culture.”
The limited-edition, one-off collection will feature a hoodie and sweatpants, and is available on the Complexity website starting today from 8pm GMT.
Complexity told Esports Insider that the DOMAIN branding is an “expression of Complexity’s competitive spirit, highlighting what it means to take charge of your environment and own it; whether that’s in the heat of a match or within your school, city, or wherever your domain is.”
Esports Insider says: Huge fashion brands have been crossing into the esports realm in a bid to capitalise on esports’ valuable audience – an audience that, stereotypically, could probably do with some fashion advice. Complexity and Champion are the latest to do so, in considerable style.