Multi-regional esports company Misfits Gaming Group (MGG) has announced a partnership with Italian sports apparel company ellesse.
As a result of the deal, ellesse will become the official sports and lifestyle apparel provider for MGG’s properties across Europe and North America.
The multi-year partnership marks the apparel company’s entrance into the esports market, joining the likes of PUMA and Nike in one of the most competitive areas of the industry. Ellesse has already designed a ‘pro-kit’ for MGG’s roster of teams and content creators to wear during competitions and a range of social media activations.
Vas Roberts, Vice President of Partnerships at Misfits Gaming Group, spoke on the deal in a release: “Esports fans are dedicated, loyal, and very particular. We’re thrilled to welcome ellesse to the Misfits Gaming family and offer our community such unique and inspired apparel by an iconic brand. The knowledge and expertise they bring to the table, along with decades of recognisable designs will present a collection that feels truly unique, and truly Misfits Gaming.”
Ellesse becomes the 16th partner of MGG, joining the likes of Intel, Tokyo Time, SCUF Gaming, and AverMedia Technologies on the roster.
Jennie Bianco, Head of Marketing for Focus Brands (Agency of Record for ellesse), also commented: “When searching for esports partners, we were committed to find an organisation that reflected our values and introduced us to a global community. We couldn’t have asked for a better partner than Misfits, and we’re delighted to be working with such a young but impressive group of gamers that can redefine the competitive gaming landscape.”
Esports Insider says: With Misfits Gaming Group housing several teams across a number of titles, it’s the perfect place for ellesse to enter the industry and to expose the brand in an entirely new market.