Esports representation agency Prodigy Agency has appointed Bora ‘YellOwStaR’ Kim, formerly of PSG Esports, as its League of Legends (LoL) Agent.
Through his new role, Kim will expand Prodigy Agency’s initiative to protect and support players in the game. He will be working with the players currently signed to the agency, and on expanding its LoL operations around the world, including North America, Europe, Asia, and Turkey.
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Jérôme Coupez, Founder & CEO of Prodigy Agency, commented: “Bora has the perfect profile to keep developing our League of Legends initiatives, bringing massive experience and knowledge of the game and the scene, and a true understanding of the needs of players.
“He will help us to keep raising the bar of players’ representation on LoL and work closely with our current and future players to provide them everything they could need during their career.
“Bora has an unmatched profile for providing guidance and support to the players and I am extremely proud that he chose to join us in our #PlayersFirst mission.”
Prior to joining Prodigy Agency, Kim has made a name for himself in LoL and has been a five-time LoL World Championship participant — including one final in 2011 with ‘against All authority’, and two semi-finals with Fnatic in 2013 and 2015.
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At the end of the season in 2016, Kim became Head of Esports for PSG Esports, spearheading the growth and development of the club. He then came back as a coach and player for Team LDLC.
With Team LDLC he won the European Masters Spring 2020 (EUM) which is the biggest competition for regional leagues in Europe below the LEC.
Speaking on his new appointment, Kim said: “I’m very glad and excited to join a representation agency with such high standards and values as Prodigy Agency, to help grow the LoL section and bring the best support to the players that we represent.
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“Being an esports athlete requires devoting a huge amount of time to practice and develop skills in different areas in order to perform. I know important it is to be properly represented and supported during your career, and I’ve found in Prodigy exactly what I would have needed during my career as a player.”
He added: “While using my experience as a player, coach and manager, I will try to advise and provide the support that players need to ensure that they can solely focus on what they do best while keeping their goals in mind.
“Putting the players’ interests first and helping them to develop and rise in a healthy environment is definitely what Prodigy and I strive for, and I couldn’t have imagined a better mission for my future.”
Esports Insider says: Bora ‘YellOwStaR’ Kim’s extensive experience and knowledge of LoL, both as a player and as a coach, will be very beneficial to Prodigy Agency and its representees. He will be able to fully understand the needs of players and support them from all angles, becoming a valuable asset to the agency, whilst further raising its profile through his fandom.