eNASCAR announces new partners and five-race schedule

The eNASCAR International iRacing Series has teamed up with D-BOX and Digital Motorsports, as well as revealing a five-race schedule for its second season.

According to a release, the second season of the official NASCAR esports series will visit virtual tracks in the United States, Canada and Belgium. D-BOX and Digital Motorsports will be the name partners of the series, which is now called the D-BOX eNASCAR International iRacing Series presented by Digital Motorsports. 

Image credit: NASCAR

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eNASCAR is the official series of esports events and tournaments hosted by NASCAR, a stock car racing company from the United States. The eNASCAR International iRacing Series was originally envisioned as a way to pit real-world drivers against one another during the pandemic. However, the series has now been brought back for a second edition.

According to NASCAR, the new season will contain a mix of drivers from different NASCAR disciplines, including the NASCAR Whelen Euro Series and NASCAR Pinty’s Series, among others. 

Chad Seigler, Vice President of International Business Development and Partnerships for  NASCAR, said: “With the support of D-BOX and Digital Motorsports, we’re able to continue growing the sport on an international stage, reaching new fans and showcasing the talent of our international drivers. We’ll also see several new tracks on the schedule, giving drivers the chance to test their skills around the globe.”

The 2022 edition of the eNASCAR International iRacing Series will feature two more races than last year. The two new sponsors, D-BOX and Digital Motorsports, are well-known brands in the world of sim racing with D-BOX focusing on haptic technology. Digital Motorsports is known as a reputable sim racing internet store. 

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Niall Maher, Founder and CEO of Digital Motorsports, said: “Through this partnership, we’re uniquely positioned to help drive the series forward through our simulators and Esports technology. We’re excited to support this NASCAR initiative and bring drivers, teams, and the NASCAR community together with the goal of creating more fan engagement and driver development internationally.”

Esports Insider says: It’s great to see the eNASCAR series return for another year, and it’s even better to see more partners getting on board with the sim racing championship. NASCAR is one of the biggest brands in the world. Its continued support of esports, no matter whether it is tailored towards traditional audiences,  is a good step for sim racing fans. 

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