Indian BGMI team OR Esports has announced a partnership with gaming peripherals company Zebronics.
As part of the deal, Zebronics will become OR Esports’ official peripherals partner. Moreover, the team’s players will exclusively wear and promote the peripherals company’s products.
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Both entities will also collaborate on various marketing initiatives, including social activations and campaigns.
Rajesh Doshi, Director of Zebronics, commented: “We are very proud to be associated with OR Esports as their official peripherals partner. Our vision behind ZebClan is to make it a wholesome gaming community around Indian Gamers and give them the opportunity to participate in the discussions and get updates on the latest product launches and tournaments.
“Zebronics has one of the most extensive ranges of gaming peripherals in this segment, premium yet affordable for the masses. We are looking forward to engaging with more gamers through our association with OR Esports.”
According to the release, OR Esports will also collaborate with the ZebClan, an exclusive community of gamers created by Zebronics.
OR Esports was launched in 2019 and is part of the PTW (Pole To Win) Group. OR Esports is the only Indian team to have a podium finish at a Global Championship for PUBG mobile. The team also came second at the PUBG Mobile World East Championship in 2020.
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Kasturi Rangan, Chief Product Officer at Pole To Win International (PTW), added: “At OR Esports, our goal is to seek out, level up, and empower every gamer in India, and with Zebronics we have found the perfect partner to achieve this.
“With a shared passion for next-gen technology, we’re excited to make the best content for the Indian gaming community together”
Esports Insider says: OR Esports is further establishing itself in the local esports scene by securing a peripherals partner. The team is set to benefit from Zebronic’s products and it will be interesting to see how the new gear will impact performances.