VIDEO: Physical esports venues and commercial advantages

Whether it’s esports ready stadiums and arenas to gaming and social spaces, there is a lot of money being spent on building new or adapting-for-use physical esports spaces.

Some recent examples include Belong Gaming and Wanyoo expansions, the Esports Stadium in Arlington, Gfinity in London, the V.Hive in Paris, Astralis Nexus in Copenhagen, and huge billion-dollar projects across China in Shanghai, Guangzhou. OverActive Media has also announced plans to create a $500m multi-purpose stadium in Toronto. Clearly, there’s a belief in bricks and mortar.

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However, when it comes to commercial viability in 2021, what’s the situation there and how are these venues making money? Moreover, what are the considerations that need to be taken into account before embarking on such speculative projects?

In this panel from ESI London, Rory Nicklin, The Story Mob’s Communications Strategist, is joined by Guild Esports’ CCO, Michelle Tierney, Rhys Courtney, Senior Principal of Populous, Marie Mejerwall, CEO of Femina United, and H20 Esports Campus’ Co-founder and CCO, Matthijs Vink, to discuss physical esports venues.

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