Online betting platform Betway has renewed its partnership with North American esports organisation Beastcoast.
As a result of the extension, the two parties will collaborate on a range of activations throughout 2022.
The one-year deal originally saw Betway secure branding rights and access to the organisation’s Dota 2 roster to host activations. This included a tournament that gave fans the opportunity to play against the team. As per the release, the extension will include giveaways of signed jerseys and prizes alongside other projects that have yet to be revealed.
Brian Anderson, Chief Executive Officer of Beastcoast, commented on the extension: “Beastcoast is thrilled to continue our long-standing partnership with Betway as they have proven to be the clear leader in the very competitive sports betting industry. Together, we’ve been able to collaborate on some really fun activations for our fans and we can’t wait to share what’s in store for this next chapter.”
With Betway extending its partnership, Beastcoast has a total of seven partners on its roster, including gaming peripherals brand HyperX, password management application Keeper, and CBD brand SummaForte.
On behalf of Betway, Adam Savinson added: “We’re very proud to have signed an extension of our agreement with legendary DOTA2 side Beastcoast. The South American esports community is growing year on and year, and it’s great that we can continue to showcase our product to esports fans through our epic partnership in Peru. The whole team at Beastcoast has been a joy to work with and we look forward to seeing what we can achieve together in 2022.”
Esports Insider says: Considering that the original partnership between Betway and Beastcoast was signed in September 2020, the extension shows that the collaboration has proven to be fruitful for both parties involved.