Complexity signs partnership with NFT platform ARterra

28 January 2022


North American esports holding company GameSquare Esports, the owners of Complexity Gaming, has secured an agreement with NFT platform ARterra.

As a result, Complexity and ARterra will collaborate on the platform’s official launch. Moreover, ARterra has been named the official NFT marketplace of Complexity Gaming as well as the organisation’s exclusive NFT platform.

complexity arterra
(ESI Illustration) Image credit: Complexity Gaming / ARterra

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ARterra is a new NFT company focused on creating experiences for esports teams, organisations and gaming companies. Although the ARterra marketplace still isn’t available, the startup received its first round of funding last year. One of ARterra’s early investors was the Complexity Gaming Founder Jason Lake.

Justin Kenna, CEO of GameSquare, stated: “NFTs are an incredible technology, and we are excited to have named ARterra as the Official NFT Marketplace of Complexity and our Exclusive NFT Platform. I have been incredibly impressed with ARterra and we are thrilled to be partnering with a leader in the NFT industry as it launches one of the most exciting NFT platforms and marketplaces serving esports and gaming. “

According to a release, ARterra and Complexity will work together to build engagement strategies and educate fans about the NFT market. 

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Bridge Craven, CEO of ARterra, added: “We love the competitive history and the incredibly engaging content creators at Complexity Gaming. We strive to provide authentic digital collectible experiences for fans to engage more deeply with the brands that they love. Importantly, we believe that bringing enhanced understanding to fans is critical as digital collectibles grow in popularity.”

Esports Insider says: Another NFT partnership for a known esports organisation. Complexity will work together with ARterra to bolster the launch of its NFT platform. Complexity NFT’s are expected to follow in the coming months, considering ARterra is a company focused on producing NFT experiences for brands. 

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