North American NFT startup ARterra Labs has raised an undisclosed amount during a seed fundraising campaign ahead of the launch of ARterra Platform.
The seed round was led by investment company Woodstock Fund, with participation from Youbi Capital, LD Capital, 42 Fund and Baikal Blockchain Research Laboratory.
In addition, ARterra’s advisors Jason Lake, Founder and CEO of Complexity Gaming and Global Head of Esports at GameSquare and Jason Hitchcock, Lead Investment Strategist at To The Moon Capital, have also contributed to shaping the product and helping create NFT use cases for fan engagement.
According to the release, the platform seeks to bring NFTs to esports and content creators by creating a ‘digital collectable hub of esports’ to engage with fans while creating new revenue opportunities.
Following the investment, the NFT company reportedly plans to introduce a variety of improvements to its platform, aiming to provide more freedom and control for both creators and fans.
Built on the NEAR Blockchain, ARterra is an NFT platform, marketplace, and API solution for elevating fan engagement. The Platform alleges to use a contract-based account model and certified carbon-neutral NFTs.
Esports Insider says: The esports industry has recently seen an influx of NFT companies that are trying to leverage the momentum and establish themselves on the market. To ensure success, many took the road of partnering with known esports orgs. It will be interesting to see how will ARterra use the finances raised to pursue its goal of bringing NFTs to esports and content creators.