Media tech business Interactive Gaming Group (IGG) has signed a multi-year partnership with Danish esports organisation Team Singularity.
As part of the deal, IGG will act as a key partner and will look to raise the commercial profile of Team Singularity.
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Atle S. Stehouwer, Founder & CEO of Team Singularity, commented: “I am excited for Team Singularity to team up with the good people from Interactive Gaming Group. Their extensive track record speaks for itself, and this partnership will help us grow our revenue stream and partnership engagements overall.”
According to the release, the collaboration is anchored around Team Singularity’s vision to become a global leader in esports, with a strong and dedicated core community. To do that, IGG will leverage some of its own existing relationships across key global markets and raise awareness of the Team Singularity brand.
Cristina Niculae, CEO of Interactive Gaming Group (IGG), added: “We are delighted to partner with Team Singularity, an organisation which is paving the way to a growing worldwide eSports ecosystem across multiple platforms.
“We believe in the power of community building, and Team Singularity stands out in its ability to engage a community between content and competition. This partnership is one step forward towards our vision to inspire the world to play and bring great interactive entertainment to people around the globe.”
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At the end of 2021, Team Singularity joined forces with gaming chair manufacturer AndaSeat. Moreover, the organisation expanded its cooperation with Swiss-based sportstech company Blocksport to launch fan tokens.
Esports Insider says: Team Singularity’s commercial profile is set for a big boost with the help of Interactive Gaming Group (IGG). The media company boasts some big-name partners in the tech and esports industry such as Google, Twitch and YouTube. With the right strategy, Team Singularity will be able to further grow its global community.