CS:GO esports series BLAST Premier has renewed its partnership with German software startup Shikenso Analytics.
As a result, Shikenso will continue to provide BLAST Premier with sponsorship metrics and analysis for its 2022 season.
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BLAST Premier and Shikenso first partnered in 2021. The analytics and data company has been providing BLAST with insights into the valuation of sponsorship assets, such as logo integrations, banner placements, and similar.
According to BLAST, Shikenso is a key source of accurate data that, in turn, is the key for relationships with other partners and sponsors. The financial aspects of the deal were not disclosed by BLAST and Shikenso.
Oliver Clarke, Commercial Director at BLAST, commented: “Establishing lasting, mutually beneficial relationships with leading brands is a key part of our long-term strategy. Shikenso’s bespoke data platform and in-depth reporting enable us to showcase the true value of a BLAST partnership.
“Shinkeno’s tailored method of measuring brand value is hugely insightful to our commercial operations and improved the way we approach partnership delivery.”
BLAST Premier has renewed a series of partnerships in January 2021. This includes the likes of Coinbase, EPOS, GRID Esports, and CS.MONEY. Moreover, the company recently secured multiple media deals for its 2022 season.
Alongside BLAST Premier, Shikenso has also partnered with tournament organisers Freaks 4U Gaming and Promod Esports.
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Arwin Fallah Shirazi, CEO of Shikenso, added: “2021 has shown that data can go a long way. The partnership with BLAST has been exceptional, as we had to push our analysis to a new level and were able to deliver great results. I am sure that the further cooperation will bring great added value to both parties.”
Esports Insider says: BLAST is continuing to extend partnerships with familiar brands, thus enabling steady income and space for growth in 2022. The deal with Shikenso is perhaps crucial for this since the company provides deep analytics into the things sponsors want to know the most: views, numbers, and valuations.