German data analytics firm Shikenso Analytics has announced a commercial partnership with esports agency Promod Esports.
The partnership will see Shikenso apply its sponsorship valuation solution to all of the agency’s streaming channels for Northern Europe’s VALORANT Regional League (VRL).
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According to the release, the findings will allow Promod Esports to make data-driven decisions that ‘strengthen existing and empower the establishment of new partnerships’.
Rob Black, Founder and CEO of Promod Esports, spoke on the announcement: “Our focus is to grow esports by providing players and fans with epic entertaining moments.
“We’re delighted to partner with Shikenso to analyse those upcoming moments during the VRL NE splits. Ensuring our brand partners have a clear understanding of how their support directly contributes to fans enjoyment is invaluable.”.
The announcement follows Promod Esports having acquired a three-year license to operate VRL Northern Europe: Polaris.
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Arwin Fallah Shirazi, Co-Founder and CEO of Shikenso, commented: “Promod Esports has great ambitions, which we equally share as a growing startup.
“I’m happy we’re able to support Promod’s journey through our solution and that we will empower them to take a deep dive into their data.”
Esports Insider says: As Promod Esports looks to ‘solidify its position in the industry’, partnering with an established data analytics firm to build on its AI-powered sponsorship metrics surely sounds like a good next step for the company.