Esports media company ONE Esports, the esports venture of sports media firm ONE Championship, has announced a partnership with analytics platform Mobalytics.
The deal will see both parties collaborate on a range of content pieces that will be published on the entities’ websites and social channels.
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According to a release, the content will aim to help players improve their in-game performance. In addition, the content is said to expand Mobalytics and ONE Esports’ reach within Gen Z and Millenial audiences.
Carlos Alimurung, CEO of ONE Esports, spoke on the partnership: “ONE Esports has an expertise in producing engaging content and reaching large audiences through our platform, and this partnership with Mobalytics will help strengthen the bonds that we have with our fans who want to enhance their in-game competitiveness.”
“Mobalytics’ insightful analytics is a great complement to ONE Esports’ captivating storytelling capabilities, and we look forward to helping gamers win more frequently and decisively.”
ONE Esports’ collaboration with Mobalytics is the company’s third partnership signed in 2022, having struck deals with HSBC and global electronics company Samsung. This also isn’t the first content partnership for Mobalytics. The company collaborated with broadcast channel GINX Esports TV in December 2020.
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Bogdan Suchyk, CEO and Co-founder of Mobalytics, added: “We are thrilled to enter into a content partnership with one of the top esports media platforms in the world. As the all-in-one gaming companion for gamers, our in-depth player stats and game analytics will take ONE Esports’ content to the next level and enable readers to master their favourite games.
“ONE Esports is a reputable producer of gaming, esports, and entertainment content across multiple distribution channels, and this collaboration will bring new storytelling possibilities to the Mobalytics platform and community.”
Esports Insider says: Media-focused partnerships are slowly appearing on a more frequent basis as brands look to collaborate on exclusive content. ONE Esports partnering with Mobalytics will add a further level of detail to content thanks to the platform’s player statistics.