German data analytics firm Shikenso Analytics has expanded its commercial partnership with esports tournament organiser PGL.
As a result, Shikenso Analytics has become an exclusive data partner for all of PGL’s productions in 2022.
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According to the release, PGL will use Shikenso’s data insights and media evaluation tools to measure and benchmark sponsorship activities and activations on its streaming and social media channels.
Furthermore, the tools provided by the analytics company will be utilised to establish and maintain PGL’s commercial partnerships.
The expansion follows on from a deal signed in 2021, which saw Shikenso Analytics provide data insights and analytics for PGL’s Stockholm CS:GO Major.
Silviu Stroie, PGL CEO, spoke on the announcement in a release: “We are very pleased with the results of our collaboration with Shikenso. We need to provide in-depth insights and a clear picture for our partners.
“We believe that partnerships are based on trust, transparency, and exact data. Every time, we try to create an environment where all partners receive the best information about the project. “
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Alongside PGL, the data analytics firm has also secured partnerships with tournament organisers Freaks 4U Gaming, BLAST Premier and Promod Esports in 2022.
Arwin Fallah Shirazi, Co-Founder and CEO of Shikenso, commented: “The Stockholm Major was a great success, both in terms of entertainment in the arena and the data analysed.
“The fact that the team around Silviu now entrusts us with all upcoming events this year is a great honour and confirmation of our work.”
Esports Insider says: Having already signed prominent partnership deals, Shikenso Analytics continues to strengthen its position in the market as an analytics firm focusing largely on tournament organisers. The expansion to cover all of PGL’s production will undoubtedly help Shikenso further boost its brand.