Danish esports organisation Tricked Esport has signed a partnership with gaming peripheral company SteelSeries.
According to the release, SteelSeries will provide Tricked Esport’s players with esports and gaming gear. Moreover, the company has been named the official peripherals brand for Tricked Esport.
Founded in 2012, Tricked Esport currently fields teams in CS:GO, Fortnite, FIFA and League of Legends. The company recently sold its League of Legends European regional league (ERL) slot in the NLC to Astralis.
Tricked also runs an academy project for young esports players who have the chance to play VALORANT, Rocket League, and a number of other esports titles.
Morten Jensen, CEO and Founder of Tricked Esport, commented: “We are thrilled to see SteelSeries continue and further scale their support for our mission. It’s exhilarating to find a partner that is equally passionate about our work with talent development and the education sector of esports. The goal of Tricked continues to be developing talents by establishing structure and transparency in learning for participants enrolled in Tricked classes throughout Denmark.”
Last year, SteelSeries caught the public eye by being sold to GN Store Nort, a hearing aid manufacturer from Denmark. The company also secured a number of partnerships with prominent esports entities such as the Dota 2 International and BLAST Premier.
Esports Insider says: A partnership between two Danish brands, such as SteelSeries and Tricked, is a logical one. With the esports landscape in the Nordic countries continually developing, Tricked has the opportunity to improve its player development and remain competitive in a growing portfolio of games.