Esports production company and tournament organiser BLAST has appointed Charlotte Kenny, formerly of Club Affairs, as Managing Director for its BLAST Premier CS:GO esports series.
Kenny’s new role includes leading BLAST Premier’s growth and delivery as the company looks to maintain and enhance production, tournament operations, approach to fan engagement and its commercial portfolio.
Besides working for BLAST, Kenny will retain her current role as a Non-Executive Board Member at sports organisation LTT Sports.
Kenny joins BLAST from Switzerland-based company Club Affairs where she worked as a Strategic Advisor Senior Commercial Consultant, consulting professional football businesses on commercial strategy and operations. Her previous work experiences also include seven years at football club Arsenal FC as its Director of Business Development.
As per the release, she has a track record in growing revenue streams, building cross-functional teams, strengthening fan engagement and instilling a culture of high performance.
Kenny commented on her appointment: “I am excited and truly honoured to take on this new role and lead the incredibly talented team at BLAST Premier. I have been following the phenomenal growth of BLAST over the last couple of years; they have established something really special and unique in the esports market.
“This is an important and exciting time for BLAST and esports generally. I look forward to playing my part in their future success.”
So far this year, BLAST Premier has partnered with esports venue Fortress to host Oceania’s first-ever regional qualifier. Moreover, the series has secured partnerships with EPOS, GRID Esports and Betway among others.
Robbie Douek, CEO of BLAST, added: “Charlotte is a brilliant addition to an already hugely talented team delivering BLAST Premier. Since its launch in early 2020, BLAST Premier has enjoyed tremendous growth and gone on to become one of the world’s leading Counter-Strike and esports events.
“We are entering an exciting period and targeting accelerated growth over the next two years — we believe Charlotte is the perfect person to lead these efforts in this newly created role.”
Esports Insider says: Charlotte Kenny’s experience in sports business development will certainly be beneficial in her new role, which includes leading the growth and delivery of currently one of the most popular esports circuits. It will be interesting to see how BLAST Premier continues to develop under Kenny’s leadership.