Polish esports agency Fantasyexpo has announced the launch of GAM3RS_X, a separate brand that will join the Fantasyexpo group.
The new brand is part of a restructuring effort made by Fantasyexpo as the company aims to separate its esports and gaming efforts. Both Fantasyexpo and GAM3RS_X will continue to operate in Poland and Europe.
One of the first projects for GAM3RS_X will be the broadcast of the CS:GO – PGL Major Antwerp later this year. The company will cover the tournament in eight countries: Poland, Lithuania, Latvia, Czech Republic, Slovakia, Estonia, Bulgaria and Romania.
Moreover, GAM3RS_X announced upcoming League of Legends tournaments and hinted at a League of Legends LAN in the future.
Karolina Diakowska, Managing Director of GAM3RS_X, commeted:” Gaming and esports, both in the world and in Poland, has an increasingly strong position, therefore many companies see great marketing potential in this area.
“Years of experience and knowledge of the industry have led us to create GAM3RS_X, thanks to which we are able to provide brands with professional and innovative solutions in the area of digital competition, crossing the real world with the virtual one. “
Interestingly, the new brand also noted plans to host competitions in virtual cycling and virtual dancing, the latter of which will be a ‘series of events in the largest cities in Poland’. Lastly, a gaming hackathon called Game Jam Booster was also announced.
Alongside Fantasyexpo and GAM3RS_X, Fantasyexpo group also consists of influencer agency WE!RE Fantasy, magazine GTEM and the Polish Esports League.
Esports Insider says: GAM3RS_X seemingly aims to be a perspective esports production and event company. The idea to also host competitions in dancing and virtual cycling is an interesting one, and we’re anxious to see just exactly how everything will play out. Overall, diversifying Fantasyexpo’s operations by creating different brands under the same banner could prove to be a smart decision, especially if the company looks to accomplish more targets and expand further.