UK-based esports organisation Guild Esports has announced a partnership with hardware manufacturer and lifestyle brand Razer.
The two-year deal will see the brand become the official gaming chair partner of the organisation.
Razer will provide its chairs to Guild’s players and content creators in addition to the organisation’s academy and headquarters, opening later in 2022. Moreover, the deal includes marketing rights across the organisation’s social media and digital content.
Kal Hourd, CEO and Co-founder of Guild Esports, spoke on the deal: “We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer.
“This demonstrates the quality of partners we continue to attract because of our fan-focused strategy, team performances and relationship with a fast-growing, young, and passionate audience.”
Flo Gutierrez, Global Esports Director at Razer, also commented: “Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike.”
Esports Insider says: Razer’s expansion into the gaming chair market is proving successful, with Guild Esports becoming its fifth partner since launching its Iskur chair. For Guild, adding another household name to its roster shows it’s continuing to attract plenty of interest, whether it’s from endemic or non-endemic brands.