Esports data platform GRID Esports has announced that Take-Two Interactive Director J Moses has joined its advisory board as a strategic advisor.
In his new role, Moses will look to support GRID as it introduces the GRID Data Platform to the gaming sector. He will also dedicate his efforts, alongside GRID, towards educating game publishers on the potential of data assets and how the data platform can leverage said prospects.
Moses has 25 years of experience in the game industry, over 13 years of which is with game holding company Take-Two Interactive. The company owns publishing labels Rockstar Games and 2K, with its game portfolio including franchises such as BioShock, Borderlands, Grand Theft Auto, NBA 2K, and Red Dead, among others.
Moses commented on his new role: “Data is an asset. Over the years spent in gaming, entertainment, and sports, I have learned the incredible value that wisely managed, and properly utilised data can offer. Data has proven its power in traditional sports but I believe it can exceed these results in competitive gaming. The variety of touchpoints digital entertainment offers creates a massive opportunity, but not without its own challenges to overcome.
“The GRID Data Platform is the only solution I have seen thus far that provides the necessary tools to seamlessly integrate, and what’s even more important to operate at scale. It is clearly visible that it has been created for the gaming industry.”
Moritz Maurer, GRID CEO, added: “J’s first-hand, invaluable expertise in game development and publishing, understanding of current game publishers’ challenges, and expertise on data use in sports media and broadcasts will help GRID to tailor the platform functionality to the gaming industry needs.
“The early stages of our cooperation have already proven the strong alignment in values and vision, and I am happy that we can invite J on our quest to contribute to the data-driven future of esports and gaming.”
Esports Insider says: Following its success in the esports industry, GRID now looks to expand into gaming and even potentially change how game publishers approach data solutions. In this case, choosing someone with extensive experience in the gaming industry as an advisor is undeniably a great move by GRID.