Esports marketing professional Patrick Collins, formerly of EXCEL ESPORTS, has launched his own gaming and esports consultancy Leapfox.
According to the release, the agency’s main goal is to provide support for brands, rights-holders and agencies looking to take its gaming and esports strategy to the ‘next level’.
Leapfox will use expertise from the commercial side of traditional sports and pair it with an understanding of the gaming and esports industries.
Collins has over 10 years of experience across traditional sports with positions at Premier League clubs such as Tottenham Hotspur and Everton. He also held a position at global sports marketing agency Wasserman, where he worked with brands such as American Express, Vodafone and PepsiCo to maximise the firm’s partnership investments.
Most recently Collins worked for EXCEL ESPORTS, where he built and nurtured its commercial offerings and partnerships with brands such as BT, Sony, Neosurf, HyperX and Belong Gaming Arenas, to name a few.
Leapfox’s founder commented: “I am really excited to officially launch Leapfox. When I left EXCEL at the end of 2021, I saw a clear opportunity to leverage my knowledge of the commercial and gaming worlds to assist brands, rights-holders and agencies.
“I knew I could use that expertise to educate and guide clients to create successful partnerships. Over the last few months, I am proud to say we have already started supporting multiple UK and European organisations and I’m looking forward to seeing what the future will hold for Leapfox.”
Esports Insider says: As the esports industry has seen immense growth in the last couple of years, more and more brands are looking to tap into it. Patrick Collins has recognised this trend and is launching Leapfox to educate and help clients navigate the esports and gaming industry. His background in traditional sports and esports will definitely benefit the agency in the long run, especially as commercial agency launches/ expansions are starting to become a common occurrence in the sector.