Esports betting and media company Rivalry has added a variety of mobile esports to its sportsbook offering.
The bookmaker’s betting offering currently includes Mobile Legends: Bang Bang, League of Legends: Wild Rift, Call of Duty Mobile, PUBG Mobile and Free Fire. The company also revealed that additional titles will be introduced in the future.
According to the release, Rivalry is among the first sportsbooks globally to introduce a mobile esports betting offering.
Steven Salz, Co-Founder and CEO of Rivalry, spoke on the announcement: “Mobile gaming is soaring in popularity around the world, and we believe mobile esports titles will be among the most played, viewed, and bet on within the coming years.
“Not everyone has a desktop computer capable of playing top games, or a console at home, but nearly everyone now has a mobile phone. This makes the global ecosystem for mobile gaming incredibly deep and exciting. We think the future is massive for this platform.”
Rivalry’s mobile esports offering is reportedly a part of the company’s focus on product innovation and consistent execution. As a part of these efforts, the company previously established a betting category for Massively Multiplayer Online Gambling Games (MMOGG) titles.
Moreover, Rivalry also developed an engagement program named Quest which features a role-play game (RPG) that enables customers to earn experience points and rewards.
In its 2021 report to shareholders, Rivalry declared a 600 percent year-over-year increase in revenue, represented by $8.9m CAD (~£5.37m) as of the company’s most recent reported quarter in Q3 2021.
According to the report, Rivalry’s strategic focus for 2022 will consist of a geographic expansion of its sport betting product, as well as a deeper investment in content and media.
Esports Insider says: With the recent cosmic growth of mobile esports, it was only a matter of time before bookmakers started adding mobile esports titles into their offerings. For Rivarly, this is surely a great way to expand its portfolio and endorse its already strong position on the market.