British esports organisation EXCEL ESPORTS has partnered with German analytics company Shikenso.
As a result of the agreement, EXCEL will use Shikenso’s AI-driven analytics software to obtain data on the team’s digital presence.
Shikenso is best known for its analytics suite that helps brands evaluate and sell better partnerships. Alongside EXCEL, the company has teamed up with REKTGlobal, PGL, BLAST, Mousesports, and other names in the industry.
Arwin Fallah Shirazi, CEO of Shikenso, commented: “EXCEL has a great name in the industry and we’re thrilled to be working together with one of LEC’s greatest. The path the team has taken since its founding in 2014 is incredible and I can’t wait to see how we will empower the organisation through our data going forward!”
EXCEL has recently secured a large partnership with British sportswear retailer JD Sports, as well as a deal with PC manufacturer YOYOTECH. This year, the esports organisation also made the LEC Playoffs for the first time in its history,
Mark Carter, Commercial Director at EXCEL ESPORTS, added: “We are excited to announce our partnership with Shikenso. Being able to deeply analyse our digital inventory and track the performance of our partnership assets is very important for us, especially as we continue to partner with some of the biggest brands globally.”
Esports Insider says: Shikenso is slowly expanding its roster of esports partnerships. As such the company now has partners in teams, holding companies and tournament organisers. EXCEL should benefit from this cooperation as well since Shikenso has a lot of experience in providing high-quality data.