German esports organisation BIG (Berlin International Gaming) has renewed its partnership with stream management platform Streamcoi.
As a result, the two-year extension will see the organisation use the platform to manage the streams of its content creators.
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The initial deal was signed in March 2021, with BIG utilising Streamcoi’s dashboard to measure statistics, manage its roster of content creators, and consolidate active live stream campaigns. This new deal will see a two-year extension to the original partnership.
Daniel Finkler, CEO of BIG, spoke on the renewal: “When we started our collaboration with Streamcoi back in 2020 we were very happy to have a tool that allowed us to capitalise off our Twitch presence and turn it into value for our partners.
“They have a very cooperative, customer-focused team behind the product that listened to all our recommendations and needs, so we at BIG are delighted to continue working together with Streamcoi in the future!”
So far, BIG has extended three deals, including gaming chair manufacturer Backforce, insurance company die Bayerische, and mineral water brand Volvic.
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Streamcoi becomes the fourth partner that has extended its partnership with the organisation. For Streamcoi, the platform has joined forces with Brazilian organisation FURIA and Swedish organisation Alliance as it continues to expand its portfolio.
Jakub Janaszek, Product Lead at Streamcoi, also commented: “Starting a technology collaboration is valuable, but it is only by developing it over the years that it has been proven how effective our tool is.
“I am very pleased with the trust that BIG placed in us a year ago because, without it, we would not now be able to increase the effectiveness of their Twitch marketing. I believe that within two years, we will make the work of managers and streaming services even easier.”
Esports Insider says: The partnership between BIG and Streamcoi seems to be proving fruitful for both parties as they extend for another two years. With an extensive roster of content creators, the organisation can use the platform for management purposes in addition to increasing fan engagement. Streamcoi has been on a roll with multiple partnerships with esports organisations recently; and it will be interesting to see if more are to come.