Global esports tournament organiser BLAST Premier has announced a partnership with Danish shipping and logistics company A.P. Moller-Maersk (Maersk).
Maersk will become a sponsor of BLAST CS:GO events for the remainder of the 2022 season, and Maersk branding will be featured on BLAST Premier’s digital and physical assets.
This is the first major long-term esports partnership for Maersk, one of the largest shipping companies in the world. Maersk and BLAST first collaborated when Maersk sponsored BLAST Fall Final in November 2021 in Copenhagen.
Maersk and BLAST will collaborate on an MVP segment, with the best players from each tournament receiving a Maersk-branded trophy. The two companies announced that the aim is to create “integrated digital campaigns” for the fans to enjoy.
Oliver Clarke, Commercial Director at BLAST, said: “We are delighted to welcome back a highly respected and global brand such as Maersk. With a focus on fan-led in-person and digital experiences to engage the Counter-Strike community, we hope to build on the popular MVP segment from last year’s Fall Final Copenhagen.
“Bringing on board a non-endemic brand such as Maersk is testament to the value partners outside of the gaming and esports space equate to teaming up with BLAST Premier.”
Samuel Poulter, Head of Corporate Branding at A.P. Moller-Maersk, said: “We are proud to be a sponsor of BLAST for the second year in a row. We chose to sponsor the MVP to recognize the enormous skill and tactical intelligence needed in this sport and to engage and interact with the fans who are truly passionate about their teams and players.”
Esports Insider says: Maersk is one of the largest transport companies in the world and the company’s commitment to BLAST events is a big success for the tournament organiser. This is a logical step in the right direction for both parties, and a welcomed non-endemic sponsor for BLAST Premier events.