Portuguese esports organisation SAW has announced a partnership with German analytics company Shikenso.
As part of the deal, Shikenso will provide SAW with audience insights in an attempt to maximise sponsor exposure.
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According to the release, Shikenso will run its AI-based analytics on the organisation’s streaming and social channels to measure engagement and media metrics. Alongside SAW, the company has also teamed up with EXCEL, REKTGlobal, PGL, and BLAST among other names in the industry.
Patrícia Oliveira, Marketing Manager at SAW, commented: “It’s a great pleasure to work with Shikenso! One of the main goals of SAW is to improve in any field we are into, and, with this synergy, we finally take a step forward and get the missing piece of the puzzle.
“The platform will guarantee us all we need to obtain the insights about our audience and will give us the keys to maximise, in the best way, the visibility and exposure of our sponsors.”
Through this partnership, SAW is looking to provide its brand partners, such as HP Omen, AMD Ryzen and G-Shock (Casio), with the best possible integration and validation along the way. Earlier this year, SAW also released its brand’s anthem named ‘Stay a Warrior’ alongside a music video showing unreleased footage from the PGL Major Antwerp 2022 RMR Europe A.
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Arwin Fallah Shirazi, CEO of Shikenso, added: “I’ve always been fond of young organisations on the rise and am eager to join them in their journey to the top. Seeing SAW’s recent success gets me very excited for what our cooperation has in store for both of us!”
Esports Insider says: Shikenso Analytics has scored a few partnerships with major esports names since the start of the year. SAW and its sponsors should benefit from the platform’s AI-driven analytics software.